So you’ve decided to start your own personal training business but don’t know where to start? Here are the tips you need to succeed.
You have been training for years, eating healthy, and enthusiastically giving workout tips to everyone around you. So you had an idea of taking this years-long interest and turning it into a proper career.
Being your own boss, making your own working hours, while also teaching and motivating others could truly be a very fulfilling and lucrative opportunity.
Below are a few easy-to-follow steps to help get you started with your new personal training business.
What To Consider When Creating A Personal Training Business?
Here are the key points to keep in mind if you decided to start your own personal training business:
1. Decide If It Is The Right Move For You
Making a career as a personal trainer goes beyond enjoying your regular workout sessions. At the end of the day, it is a serious job that will occupy most of your time and energy.
Since you will be working with people it also means that you need to consider just how advanced are your social skills. Be prepared to adjust your approach with different types of individuals.
So, before you start this venture, make sure that it is the right move for you at this stage of your life. Yes, being your own boss sounds like a great deal, but just like any business, it isn’t without its risks.
It is all up to you and your entrepreneurial spirit. Equip yourself with a lot of patience and persistence that will get you through all the ups and downs.
2. Create A Plan
Going in with a reliable plan is a good way to start this new chapter of your business life.
There are a few things to take into consideration once you begin structuring your plan:
- Set goals – think about your five/ten-year plan and what are you trying to accomplish in the near future. But be realistic about it!
- Consider any setbacks that might occur – things don’t always go as planned so you have to be prepared for negative outcomes.
- Think about the money – design a financial plan and establish fees.
- Branding – creating a brand is a big part of a successful business. It is how your clients will recognize you and decide to work with you among the numerous competitors.
- Make connections – it is important to establish connections with other professionals in your field of expertise.
Starting your own business can be stressful and quite hectic.
This plan should provide you with some sort of structure and trajectory, making it easier to navigate through it and sort out all your ideas.
3. Make It Legal
There are a few things to consider in order to make your personal training business legal and more professional:
What takes you from a fitness enthusiast to a professional personal trainer is the right certificate.
Being certified could help you gain more clients since it will give them more confidence in the service you are providing.
Limited Liability Company
Forming an LLC is a simple (and formal) way of structuring your business, separating your personal assets from the company, and protecting those assets in case of any legal issues.
Don’t forget that an LLC process varies from state to state. The easiest way to find the right information is to do an internet search.
For example, if your new business is based in the State of Texas, check this article on how to set up an LLC in Texas.
The first thing that might cross your mind is – yet another expense! But, it is an important step that provides the necessary protection for you as well as your clients.
It could cost you a lot more to conduct your business without being insured.
4. Establish An Online Presence
Creating a strong online presence is a must, especially for small startup businesses.
It is the easiest (and most affordable) way to reach out to your target demographic, to market your business, and form a brand.
Establish your presence across multiple social media platforms, create a web page, and even consider writing a blog.
Clients respond well to an active and professional online presence.
5. Online Workout
Not only is the online presence crucial in today’s competitive market place but at the moment it might be the only way to conduct your business.
Since the global COVID epidemic is still raging all around the globe, a lot of businesses have to adjust to a current state of things.
Going to the gym or doing any kind of training in person is either impossible or difficult to organize while complying with all the necessary measures.
So, personal trainers such as yoga, fitness, and pilates instructors, etc (essentially every physical activity that doesn’t require proper gym equipment) started to practice online workout classes via various apps.
6. Attract And Maintain Clients
It has already been mentioned the importance of a solid online presence in connecting with potential clients and expanding your business.
In a world where most people are present on social media, it is the most direct way to establish communication with your clients.
After the initial contacts, you need to work on maintaining the ones you have, while also always spreading the word and attracting new business.
Figure out the right strategy that includes package deals, holiday special, and occasional giveaways.
It is a never-ending job that requires constant efforts but keeping your clients happy and expanding your business is the key to success!