If you own a fitness-related business then Instagram can be a godsend and really help your business progress. Here are some great tips to make the most of it.
Now, if you want to grow an audience on Instagram for your fresh fitness-related business, I’m here to help you out.
I’m gonna share with you my personal marketing tips on how to reach 10,000 followers on Instagram super-fast. (Like Fitneass did.)
How To Grow Your Fitness-Related Business With Instagram
Here are five actionable steps that I’m sure will help you expand your fitness-related business on the second most popular social network, Instagram:
1. Use Video-Based Testimonials As Trust-Building Tools
The Instagram platform helps people get acquainted with your brand so that they can decide whether or not to buy your products or use your services.
One way of increasing trust is to use testimonials from customers that you currently work with. Content like this shows your brand in the best possible light without seeming too pushy.
Researchers have found that as many as 90% of people base their purchasing decisions on reviews from other customers.
Testimonials do a great job of alleviating any concerns that people may have about working with your business.
If you are pressed for time, you don’t have to create complicated videos from scratch. Instead, you can simply add text-based testimonials over photos or video footage of your facility.
You can then get auto views for your next Instagram video post to give it a boost and get it in front of more people.
2. Post Inspiring Quotes To Create A Positive Image For Your Brand
Your social media accounts are sometimes the only source of information that people use when learning about your business.
To give people a better idea of your values and your company culture, occasionally add inspiring quotes to your feed. This type of inspirational content helps people view your brand more favorably.
Choose quotes from inspiring people in the fitness industry, members of your team, athletes, or even leaders, celebrities, writers, and other well-known people from the past.
3. Use Instagram Stories To Make Your Account More Relatable
Your Instagram feed will most likely contain professional content that you spend a lot of time curating.
To make your business more relatable, you can also use Stories to add a personal touch.
These short videos provide an opportunity to show your followers the inner workings of your business, ranging from the fitness equipment that you use to the environment that you work in.
One creative way to use Stories is by allowing a teacher or instructor to take over your Stories for a day to share their thoughts, knowledge, and ideas.
For instance, you could have a personal trainer manage your Stories for a day to share their thoughts on exercise as well as workout tips for your followers.
You can also use Stories to promote special offers directly to your followers.
4. Consider Using Weekly Video Posts To Boost Engagement
Videos on Instagram aren’t just for posting offers or advertising sales. Instead, you can use them to share your knowledge with your followers.
- Ask one of your staff members to record a few helpful videos using their phone while they work.
- Import their video clips into a video editing app. After compiling the footage, adding your logo, and typing in a little bit of text, you are ready to share the content.
- Don’t forget to add related hashtags, as well, to gain even more exposure.
Consider putting together a video series that you publish every week. Create a new video each week and always post it on the same day.
Come up with a hashtag for the series like #MondayMotivation or #WednesdayWisdom. This encourages people to check back for new content each week.
5. Use Instagram As A Storytelling Tool
Instagram is so popular these days that all of your competitors are probably already using it. That is why it is important to find a way to distinguish your brand. One of the best ways to do that is by telling your story.
Film a short video with your phone where you talk about why you love what you do. Using video editing tools, add extra features like your logo, soft music in the background, and text to make a shareable video that you can upload to your account.
Instagram is a great platform to engage with your clients and customers, so make sure to add it on your business plan.