The fitness industry is a multi-million-dollar sector. Nearly everyone is trying to keep fit in some way and those who are not, know that they should be. It goes hand in hand with a healthy diet and one is not much good without the other.
For many people, it is a passion and something that they have already spent a lot of time and effort on. They have built up a body of knowledge, have learned skills and techniques and are keen to share what they have learned.
For many, it has come to the stage where they could actually earn an income from their passion.
Working In The Fitness Industry
Here are a few tips if you are considering working in the fitness industry:
1. Get Some Qualifications
It is all very well picking up some knowledge and ideas from the internet but this is no substitute for formal training.
If you are considering becoming a personal trainer you need some further skills and a qualification that will impress your clients and attract new ones.
But you don’t need to dedicate all your time to this.
You can look for personal training courses online that will allow you to keep your current job whilst you train.
You can train to be a nutritionist in a similar way if you are more interested in the diet side of the fitness industry.
Or you could even do both so that you could provide the complete package to your clients. It is important that you have a solid base of knowledge and expertise on which to build your new business.
2. Keep Up With The Latest Trends
There are always new developments in the fitness industry and you need to know what they are.
Read all the industry journals and look up all the latest research and recommendations.
It is also a good idea to keep up with what is in the press. Your clients may be reading it and may ask you about it. If it is fake news and is not based on facts you need to be able to explain that to them and allay their fears.
You never stop learning as a fitness professional. There are always new ideas and techniques that could be useful to one of your clients.
3. Get A Website
Nowadays, there’s no business that can survive without online marketing. So this is something that you are going to have to get to grips with.
You will need to have a simple website where you can showcase your skills and tell prospective clients about what you can offer.
Think about what makes you different from other fitness professionals and what makes you stand out from the crowd.
It helps if your website is attractive and packed with pictures and graphics related to your work and knowledge.
It also helps if you give visitors something for nothing! So, make sure that your site has plenty of accurate and useful advice to get them started.
4. Build A Social Media Presence
You will also need a social media presence; set up a Facebook, Twitter, Pinterest, and Instagram account. If you want to attract young clients you may need a SnapChat account as well.
It can take a lot of time keeping up with all of these so it would be best to schedule posts in batches once a week. They can then be posted every day throughout the week.
Make the posts visual and interesting. They do not always have to promote your business. It is better to mix in promotional posts with posts sharing tips and advice.
Amusing pictures always go down well.
5. Get Your Equipment Together
Luckily, you will not need a great deal of equipment to work as a fitness professional. In fact, as you will probably work on a mobile basis, there is a limit to what you can carry around.
Obviously, you need a few sets of sports kit and training shoes because you need to look professional. You may also need a couple of exercise mats and some small weights.
It may be useful if you have some fitness apps downloaded onto your smartphone so that you can show your clients how they work and go through the pros and cons of each.
Turning your passion into a career in the fitness industry means that you can pursue your passion for keeping fit and earn a healthy income at the same time.