CBD, or cannabidiol, is growing in popularity, but many still do not truly know what it is. Understanding its history, its forms and products, its uses, and its alleged benefits is essential to know whether it is right for you.
Legal in a number of countries for medical use, it is classed as a “novel food” in the European Union and is believed to have therapeutic benefits.
First studied in 1940, CBD makes up around 40% of the cannabis plant’s extract.
CBD is often confused with THC, which is also a member of the cannabinoid family and differs only slightly from CBD structurally.
The main difference, however, is that THC is what causes the “high” of using traditional cannabis, whereas CBD does not have the same intoxicating effect on its users.
This led to it being studied and used for its therapeutic properties, only breaking into the mainstream public consciousness a few years ago.
Types Of CBD Products
CBD can be used in a number of ways, most basically as a tincture – you drop a couple of drops onto or under your tongue.
Capsules can be taken with water, concentrates are used directly into the mouth and around the cheeks, and topicals are used on the skin, such as in lotions and balms.
It is CBD’s use in cosmetic products that perhaps catches the eye most. Many beauty retailers, drugstores, and boutiques are offering makeup, skincare, facemasks, and shampoo containing CBD following mainstream legalization in the United States.
This boom in the market is likely down to its believed properties of fighting inflammation and having “anti-aging” powers.
Away from cosmetics, CBD is also taken through sprays and vapes. Reviews suggest that vaporizing CBD oil has less effect than taking it in a more direct manner – such as dropping it onto the tongue – but is aesthetically a more socially understood concept.
Benefits And Uses
Harvard University has done research into CBD and notes its usage on patients with epilepsy as one of its main uses. It is also used to treat anxiety and insomnia, as well as chronic pain.
In terms of beauty, there is scientific evidence to suggest that the component aids dry skin, and this belief has driven the industry wild; the American CBD market is expected to be pushing $16 billion in the next five years, according to Cowen & Co.
With companies such as Bloom & Oil taking advantage of the growing market and customers flocking to use them, it would be unsurprising to see the industry reach these heights.
As a product that has scientific backing and can’t get you high, it is quite plain to see as to why CBD is a product in demand.
More research is being carried out to determine the exact benefits of cannabidiol, but the appetite for this modern ingredient is showing no signs of slowing.
And its involvement in the innovative and creative industries that are medicine and cosmetics will continue to grow.
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